Archive for the 'Business' Category

Gone With The Wind or Toto, We’re Not In KS Anymore

Courtesy of The {NewNew}

Crafts in Chelsea, Courtesy of The {NewNew}

Last Saturday I participated in Crafts in Chelsea, an outstanding market with 100 Etsy vendors to benefit P.S. 11. What started out as a routine day on a picturesque side street in Manhattan turned into a study in sudden climate change. The morning began with a little drizzle that turned into rain. Luckily my tent was up, we were all cozy and waiting for the show to begin. The sun came out. It was a pretty day. Then the air started moving. The tent walls came down and everything seemed peaceful again until a gust tore some merchandise off the table. The winds subsided. A sudden crash, a swirl of wind had turned over the table next to me and the tent on the other side had walked away 10 paces all by itself. At that point my tent mate and I decided to take the whole tent down. We just managed that when another gust pushed over one of our tables. Now we decided to pack it in.

Curiously, as we were walking just a few feet down the street, everything was tranquil again. Just a little breeze here and there, but nothing like the gales we had experienced.  Business as usual. Apparently our spot had been right in the middle of the micro-tornado touchdown zone. Crafts in Chelsea even made the New York Times under the headline Winds Delay Travelers and Commuters.

Which brings me to the point of this post, How does one weigh down a tent.

1. Tent Weights From The Store

There are two types of commercially available tent weights one kind is essentially a bag that you fill with dirt

or actual weight plates with a notch to “wrap” around the tent leg.

2. Tent Weights You Make Yourself

Nordea of Nordea’s Soaperie has an excellent tutorial on how to make your own heavy duty tent weights.

And finally, there is the 5- gallon jug of water solution. Not pretty, not recommended and not necessarily safe.

Don’t forget to check-in with the organizer of the fair. Some organizers have a minimum weight requirement for each leg!!

After the Cavalcade

photo by Natasha Ryan, newyork.metromix.com

photo by Natasha Ryan, newyork.metromix.com

On Saturday, I was one of the lucky vendors to have an outdoor spot at the fabulous Spring Handmade Cavalcade organized by my Etsy street team The {NewNew}. It was a fantastic day with beautiful weather and a ton of visitors. It was also the debut of the recycled cotton messenger bags I’ve been working on.

Governors Island Bag

Governors Island Bag

Spring Biker

Spring Biker

If you want to attend the Cavalcade virtually, check out the slide show on New York Metromix.

Support the Economy and Eat Cupcakes

Small businesses are the backbone of our economy and for the cost of three tall lattes here is your opportunity to become an investment angel for a startup.

My friend Karen, a fellow crafter and the mastermind behind Karen’s Monsters, is looking for funding for Dessert Labs, a “gluten-free foodies dream shop” as these pictures attest. Her husband Joe has celiac disease and not willing to say goodbye to yummy snacks, he became a pastry chef and began creating all these deadly sweets. Now they want to share their creations with the gluten-free (and not so gluten-free) world using a moving storefront that brings their treats to farmers markets and, later down the road, corner offices via the Dessert Labs Catering Truck.

Fifteen dollars will get you in at the bottom floor of this enterprise. As a thank you you will receive a box filled with cupcakes, cookies, and brownies. So go ahead, support a budding business and get a treat for yourself or a friend on a gluten-free diet. In my little neighborhood I can think of three families off the top of my head who would love this.

Go to Kickstarter to make your investment and find out more about Dessert Labs.

If you’re not familiar with celiac disease, find out more at the Celiac Disease Foundation.

Eco Tags

As the spring season is about to kick off, I thought I’d take a stab at redesigning my hang tags. In the past I’ve just used my business cards, but since I will be participating in the eco-themed Spring Handmade Cavalcade, I decided to add another recycling touch to my wares.

For these tags I recycled a pasta box

by punching out two-inch circles,

stamping my store name onto the tag,

adding an eyelet,

and tying one on.

You could also use them as gift tags, name tags, wine charms, key identifiers. . .

Any other ideas?

Let the Shopping Madness Begin!

Some of my friends from The {NewNew} and I are having a four-day sale. Browse our catalog

or use this search phrase on etsy: newnewteam etsyholidaysale

My little store is offering 10% off all items. The listed items reflect the sales price.  Invite your friends to our facebook event: The {NewNew} Holiday Sale and Catalog launch

I’m in a Catalog

Just in time for Black Friday/Cyber Monday, I’m in this totally cool catalog

Shop for homegoods, wearables, and children’s articles, created by designers like:
Adornments NYC - Jewelry, Alton Weekes - Cards, A Studio by the Sea - Handmade artglass beads + jewelry, The Original Beadscarf - Jewelry and Accessories, Caja Jewelry - Jewelry, C Line Creations - Original Art, Cards + Accessories, Groundsel - Upcycled Handbags, J Davis Studio - Jewelry, KimmChi - Women’s apparel, Luis Fernando - Jewelry, Off The Mat - Yoga inspired beauty + lifestyle products, Panda With Cookie-Plush Toys, PepperSprouts - Housewares, warpeDesign - Cards + Paper housewares, Windows of Agate - Plush toys + children, Wish By Felicity - Jewelry

Treasures

Just a quick share: I woke up today to find my stocking in this festive treasury created by Lucie of 3dots Jewelry.

Thank you Lucie :)

Summer Wardrobe Refashion

I’ve been toying with the idea of repurposing my husband’s shirt and started cutting up this one in this season’s orange. (Went to PTA meeting the other day, everyone was wearing orange. Funny how fashion colors suddenly penetrate the landscape.)

My plan is to make a blouse (top row, left) based on New Look pattern 6808.

I removed the sleeves and the collar,

opened up the side and the shoulder seams, and sewed down the button facing. Then I laid down the pattern. This is the front and back with darts inserted.

I’m planning on cutting down the original sleeves to 3/4 length and embellishing the shirt further with red buttons and maybe some rickrack.

However, this will take a while because:

I was selected for a pop-up store collaboration between The {NewNew} Street Team and COlab Projects for the Brooklyn Atlantic ArtWalk NEXT WEEK. Yikes. Need to sew. Can’t hang out with my blogger and Tweeter friends. Panic sets in. . .

Jenny Who?

Jane Cunningham Croly

Jane Cunningham Croly

I was going through some antique Needlecraft magazines I had received from my grandmother and found a little book called Knitting and Crochet. A Guide to the Use of The Needle and the Hook. It was edited by Jenny June. Curious to find out more about Jenny, I stumbled upon a powerhouse of a role model.

Jenny June was an alias for Jane Cunningham Croly. Born in England in 1829, she was a journalist and probably the first syndicated woman’s columnist with her column “Jennie June.” In 1868, the New York Press Club refused admission to Croly who wanted to attend a dinner featuring Charles Dickens. In response, Croly founded Sorosis a professional women’s association. With Sorosis, Croly sought to create a

club composed of women only that should manage its own affairs, represent as far as possible the active interests of women, and create a bond of fellowship between them..” (J.C. Croly, The History of the Woman’s Club Movement in America (1898), p. 15)

During her long professional career, Croly went on to found the New York Women’s Press Club in 1889, ran the women’s department at New York World, and became the chief staff writer of Demorest’s Monthly Magazine. She also taught journalism and literature at Rutger’s Women’s College.

As a journalist, mother of four, and women’s club leader, I think she would have quite enjoyed this world of blogs and alternative career paths. So here to honor her work is an excerpt out of Knitting and Crochet, edited by Jenny June:

No. 36 Triangular Kilted Pattern

Cast on any number of stitches divisible by nine.

    First row.–Purl 8, knit 1; repeat.
    Second row.–Purl 2, knit 7; repeat.
    Third Row.–Purl 6, knit 3; repeat.
    Fourth Row.–Purl 4, knit 5; repeat.
    Fifth Row.–Purl 4, knit 5; repeat.
    Sixth Row.–Purl 6, knit 3; repeat.
    Seventh Row.–Purl 2, knit 7; repeat.
    Eighth Row.–Like first row.
    Ninth Row.–Like first row.
    Repeat from second row.

For the crochet edge: Work one double into the first stitch–that is, knitted throughout–pass over three stitches, three trebles, three double trebles, and three trebles into the next stitch, pass over three stitches and repeat.

Etsy & Google Analytics - But What Does It Mean???

Earlier this year Etsy allowed you to use Google Analytics to analyze traffic to your shop. Fantastic, except the amount of data is overwhelming and what does it all mean? Thankfully, some very generous people have written up some explanations on how to interpret the data.

Setting up Google Analytics

Google Analytics and Etsy, a Picture Book Story by Awesome Chicks of Etsy - a step-by-step tutorial on how to set up Google Analytics for your shop

Overview

Inside Google Analytics by Handmadeology
- A six minute video overview on Google Analytics using an Etsy shop as an example

Specifics

A series of great instructional videos by Don R.

Tracking Time Trends by Handmadeology - Find out what time of day your site receives the most traffic

Internal Tracking with Etsy Stats by Blog Handmade - Explains what all those cryptic urls in the content section of Google Analytics mean with a link to a document providing an in depth listing of Etsy analytics codes

That should keep you busy this weekend. Happy analyzing.




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